Ok, first things first, are you fresh to the industry? or are you in the business for a good 5 to 10 years already? Or perhaps you are a real estate veteran with over 15 years of experience? In different stages of your career, you would tackle marketing differently. In general, writing posts gather interest. You are a realtor, and you want people to know about you. What better way to let people see what you are about than writing articles? However, this is more true, when you are new to the industry. You want potential clients to like you and seek your service. It is not to say that once you have tons of referral business you should not use a blog. You might just not want to write new ones or post as often.
Now, let’s talk about your website in relation to writing blogs. (or Vlog for that matter) I mean you are here to seek information about growing your business, right?
Blogging as a whole can be a good way to drive traffic to your website. By regularly publishing high-quality, informative, and engaging content, you can attract and retain visitors to your site. Blogging also has the following benefits for driving traffic:
Improving search engine optimization (SEO): Fresh, relevant, and keyword-rich blog content can help improve your website’s search engine rankings and visibility.
Building relationships with your audience: Blogging gives you an opportunity to interact with your audience, answer their questions, and build a community around your brand.
Establishing expertise: By writing about your area of expertise, you can establish yourself as an authority in your field and attract more visitors to your site.
Generating backlinks: By including links to your website in your blog posts and encouraging others to share your content, you can generate backlinks that can help drive more traffic to your site.
However, keep in mind that blogging alone is not enough to drive significant traffic to your website. You need to have a comprehensive digital marketing strategy in place, including social media, email marketing, and paid advertising, to maximize the impact of your blog and reach your target audience.
Also, make sure you BLOG something you have a genuine interest in or have an opinion on. If you are just simply reposting some news articles, your audience will lose interest fast. No one needs to read the same news twice. Write what you think about the news.